Responsibilities

• Cultivate and strengthen client connections by actively anticipating and resolving client needs enhancing growth and fostering long-term retention in the agency-client collaboration.
• Play a pivotal role in crafting comprehensive media recommendations aligned with client objectives, overseeing collaborative efforts within the team.
• Take a lead position in client interactions, managing media strategy, POVs, reporting, and daily communication for the designated client roster.
• Uncover media performance insights, craft the data-driven story for clients, and present in partnership with channel teams.
• Assume ownership of the research process for supporting client partnerships, ensuring its excellence, and strategic alignment.
• Act as a primary gatekeeper for all client-ready communications and deliverables, upholding an unwavering commitment to excellence.
• Lead cross-functional channel communication, ensuring seamless collaboration and alignment with client objectives, budgets, and overarching strategies.
• Oversee budgets and revenue, informing client lead any changes impacting forecasting or financial success of the agency.
• Display a proven ability to mentor and guide junior team members effectively, contributing to their continual skill advancement and fostering team success.

Requirements

• Mastery in cross-channel media tactics and planning.
• Proven ability to lead and foster team development including training and performance management.
• Mastery of research tools (MRI, Comscore, Pathmatics, eMarketer, etc.)
• Advanced understanding of media analytics.
• Basic understanding of digital ad operations.
• Proficiency with reporting tools (GA4, DCM, Datarama).
• Strategic thinker with the knowledge and experience to swiftly troubleshoot and address client needs.
• Excellent communication (including presentation skills) and collaboration skills (internal team & external clients)
• Strong management & organizational skills (people, projects, deadlines)
• High level understanding of media platforms (Meta, TikTok, Google and Programmatic)