Associate Director, CDP & Data Activation at 85SIXTY | Del Mar, CA | $120K/yr – $140K/yr

Associate Director, CDP & Data Activation

Del Mar, CA (Hybrid)

$120K/yr – $140K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own enterprise transformation by shaping data-driven MarTech architectures, real-time activation, and multi-phase delivery across CRM, web/app, analytics, and media to improve CX and revenue.

Strategic leadership: guide executive workshops, architecture reviews, and roadmaps for scalable, composable data and activation ecosystems.
Delivery ownership: oversee CDP, reverse ETL, and data flows from source systems to activation destinations.
Cross-functional leadership: mentor teams, align governance and privacy, and advance AI-enabled journey orchestration.

Job Description

Responsibilities

Serve as a senior strategic and technical advisor for enterprise clients, leading digital transformation initiatives across customer experience, data strategy, personalization, and MarTech modernization.
Lead executive workshops, discovery sessions, roadmap reviews, architecture assessments, and technical design discussions with VP-, CMO-, and CXO-level stakeholders, guiding platform adoption and multi-phase solution strategies across scalable, composable customer data and activation ecosystems — spanning web, app, analytics, CRM, media, and email — aligned to CX transformation, acquisition, retention, engagement, operational efficiency, and revenue growth, serving as a trusted advisor throughout enterprise engagements.
Architect and oversee implementations of customer data, analytics, and personalization platforms that unify CRM, web, app, offline, and media data for real-time activation.
Develop scalable first-party data (1PD) strategies, audience frameworks, and cross-channel activation initiatives that drive compliant personalization, improve conversion rates and engagement, and deliver measurable marketing performance.
Own and manage the full data activation layer — including packaged CDPs (Adobe RTCDP, Segment), composable/reverse ETL tools (Hightouch, Rudderstack, Census), and warehouse-to-activation pipelines — building and maintaining audience segments, configuring reverse ETL syncs, and overseeing technical data flows from source systems to activation destinations including ESPs, paid media platforms, and CRMs.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com