Associate Director of Campaign & Event Technology

San Francisco, CA (Hybrid)

$193K/yr – $301K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own the marketing automation and event tech stack, mapping platforms, workflows, and data governance to enable campaigns and flagship events.

  • Platform ownership: marketing automation, event tech, and CRM integrations spanning Salesforce data flow and end-to-end execution.
  • Ops and governance: intake prioritization, templates, playbooks, data quality, and cross-team collaboration.
  • Delivery and optimization: escalate high-risk initiatives, drive platform performance, and partner with analytics for attribution and reporting.

Job Description

Responsibilities

  • Define and lead the marketing automation and event technology strategy, ensuring platforms, workflows, and integrations effectively support marketing campaign and event objectives
  • Manage intake, prioritization, and resource allocation across campaign and event technologies , aligning demands against team capacity and business priorities
  • Own and optimize the integration across marketing automation , event technology platform , and CRM system (Salesforce) e nsuring seamless data flow, system connectivity, and end-to-end execution support
  • S erve as the primary escalation point for complex, high-risk, or time-sensitive technology-enabled campaign and event initiatives
  • Lead and support the strategy, implementation, and optimization of marketing automation and event technology platform for high-impact campaigns, flagship events, and complex program builds, ensuring quality and successful delivery
  • Partner with cross-functional teams to translate campaign and event requirements into effective, scalable technology solutions and related tactics (email, events, thought leadership, paid media, videos, etc.)
  • Drive continuous optimization of platform performance, event engagement, execution efficiency, and data quality, partnering with analytics team to ensure accurate lead tracking, attribution, and reporting
  • Develop and implement scalable workflows, templates, and playbooks, while establishing and enforcing standards and best practices for platform usage, campaign execution, event delivery, and data governance
  • Identify and implement opportunities to enhance platform utilization , automation, and overall efficiency across campaign and event technology
  • Own data capture, data integrity, and governance processes across marketing automation and event platforms, ensuring consistency and usability across systems

Requirements

  • Bachelor’s degree
  • At least ten (10) years of related work experience
  • Advanced knowledge of marketing automation, campaign operations, and event platforms
  • Strong project and program management experience in a complex, cross-functional environment
  • Strong written and verbal communication skills
  • Strong organizational , analytical, and problem-solving skills
  • Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
  • Ability to work under tight deadlines and prioritize responsibilities
  • Ability to handle and maintain confidential information
  • Ability to work collaboratively with senior leaders and learn new concepts and skills quickly
  • Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.
  • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Benefits

  • wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
  • Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.
MWE logo

MWE

MWE, a division of Illinois Auto Electric Co. (IAE) founded in 1915, provides its customers with solutions to achieve success using our background of almost 100 years of being in the supply chain business.From our locations in Chicago, Illinois, Kansas City, Kansas, Omaha, Nebraska, Salt Lake City, Utah & Visalia, California, we supply Retail customers in the Heartland and Rocky Mountain areas and major customers on a nationwide basis.MWE’s capabilities include customized distribution services, EDI and shipments in excess of 7,000 orders per day (typically shipped same day). We are highly committed to customer service and training with modern education centers and factory trained instructors & technicians. We offer world class, OEM approved training to our customers on a continuing basis assuring outstanding service support for all the products we distribute.MWE’s products and services reach a wide range of customers, including service professionals, contractors, landscapers, municipalities, arborists, cemeteries, golf courses, do-it-yourselfers, catalog houses, manufacturers and mass retailers.

Founded in 1915
Aurora, North Dakota, USA
200 employees (14 in marketing)