Responsibilities

• 5 0 % - Strategic Planning & Leadership
• Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
• Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Ensure team is following internal and external processes and cadences for streamlined and timely workflow
• Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Build strategic framework for quarterly plans and lead presentations
• Help lead the team’s understanding of client’s business and uncovering of motivations/needs
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• 2 0% - Client Relationship Development

Requirements

• Minimum 5-7 years of experience in media planning and strategy
• Thorough understanding of advanced analytics and performance media
• Strong leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Benefits

• competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.