Responsibilities

• Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
• Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Ensure team is following internal and external processes and cadences for streamlined and timely workflow
• Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Build strategic framework for quarterly plans and lead presentations
• Help lead the team’s understanding of client’s business and uncovering of motivations/needs
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• Maintain positive rapport and champions trust with the client
• Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions

Requirements

• A strong writer, presenter and communicator
• A strong team leader with people management skills
• Comfortable providing and receiving constructive feedback and opportunities for growth
• Confident in navigating conversations with senior leadership internally and externally
• A problem solver with the ability to develop creative solutions
• Nimble and flexible with ability to succeed in a fast-paced environment
• Proficient with marketing principles, problem solving, data and analytics
• A supporter of and advocate for diversity, equity and inclusion
• Minimum 5-7 years of experience in media planning and strategy
• Thorough understanding of advanced analytics and performance media

Benefits

• a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.