Responsibilities

• Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
• Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Ensure team is following internal and external processes and cadences for streamlined and timely workflow
• Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Build strategic framework for quarterly plans and lead presentations
• Help lead the team’s understanding of client’s business and uncovering of motivations/needs
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• Maintain positive rapport and champions trust with the client
• Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions

Requirements

• A strong writer, presenter and communicator
• A strong team leader with people management skills
• Comfortable providing and receiving constructive feedback and opportunities for growth
• Confident in navigating conversations with senior leadership internally and externally
• A problem solver with the ability to develop creative solutions
• Nimble and flexible with ability to succeed in a fast-paced environment
• Proficient with marketing principles, problem solving, data and analytics
• A supporter of and advocate for diversity, equity and inclusion

Preferred

• Minimum 5-7 years of experience in media planning and strategy
• Thorough understanding of advanced analytics and performance media
• Strong leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Benefits

• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays and unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement