Associate Director, Branded Content

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Own and coordinate branded content strategy and execution for entertainment partnerships, collaborating with media and production teams to deliver multi-platform programs.

  • Must-have: 6+ years in entertainment/content marketing or partnerships.
  • Standout: Cross-functional leadership across strategy, creative development, and production.

Job Description

Responsibilities

  • Support and contribute to the overall vision and management of branded content initiatives on behalf of our clients
  • Actively build out content strategies and content opportunities that deliver on our clients’ marketing and media objectives with media networks, digital publishers, and more
  • Develop sound content recommendations to clients, with insights, big ideas, cultural proof points, and compelling tactics
  • Develop close relationships with internal media strategy and investment teams to align our team’s content programs to broader strategic priorities and objectives
  • Stay atop of current content, storytelling, and technology trends and how those may impact the client business
  • Execution
  • Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution
  • Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, social, and experiential
  • Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
  • Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more
  • Team Management
  • Reporting to the Director, you may also support the Executive Director based on assigned projects and client initiatives
  • Thought Leadership
  • Offer support to Content Leadership on new business pitches and marketing collateral on an as-needed basis
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PHD

Welcome to PHD.Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness.This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year.We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together.This is how we transform experiences.This is how we move brands and businesses forward.www.phdmedia.com

Founded in 2006
London, England, GBR
5K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
95.2K
Traffic Source Mix
Search
45.8%
Direct
40.3%
Referral
8.8%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
1,281 (26% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
17