Associate Director, Branded Content at Omnicom Media US PHD | New York, USA | $70K/yr – $125K/yr

Associate Director, Branded Content

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level6+ years expFull time

Posted 6 months ago

Job Summary

Drive branded content programs for clients with cross-functional strategy and execution across digital, linear, social, and experiential.

Must-have: Minimum 6 years of entertainment or content marketing and partnerships experience.
Standout: Cross-functional program ownership from strategy through execution with client-facing leadership.
Standout: Experience coordinating multi-platform distribution plans across digital, linear, social, and experiential.

Job Description

Responsibilities

Support and contribute to the overall vision and management of branded content initiatives on behalf of our clients
Actively build out content strategies and content opportunities that deliver on our clients’ marketing and media objectives with media networks, digital publishers, and more
Develop sound content recommendations to clients, with insights, big ideas, cultural proof points, and compelling tactics
Develop close relationships with internal media strategy and investment teams to align our team’s content programs to broader strategic priorities and objectives
Stay atop of current content, storytelling, and technology trends and how those may impact the client business
Support the Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with clients and agency partners on a consistent basis Execution
Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution
Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, social, and experiential
Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more Team Management

Requirements

Minimum 6 years’ experience in entertainment and content marketing, integrated partnerships, or strategic partnership development
Plus: Knowledge of the media marketplace and thinking creatively
Proven analytical, strategic thinking, communication, client service, and project management skills
Interest in and passion for the future of the marketing and media industries
Stellar written and verbal communication skills
Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
Ability to communicate information effectively and confidently in both verbal and written formats (development of ideas, pitches, research and recaps, client presentations, etc.)
Bachelor’s degree in Communications, Advertising, Media, or related field preferred
Passion for entertainment and culture opportunities for brands
Experience working with various marketing channels (including digital and social)
Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
Understanding of the digital and social landscape
Experience implementing effective measurement models, synthesizing data to prove value and program success
Can manage peer level clients with a successful track record in account management and client service

Preferred

Plus: Knowledge of the media marketplace and thinking creatively
Passion for entertainment and culture opportunities for brands
Experience working with various marketing channels (including digital and social)