Associate Director, Brand & Social

Responsibilities

• Own organic social strategy and execution across all of Fur's social accounts — hands-on in planning, creating, and publishing content every week, with support from your direct report.
• Build distinct channel strategies: a consumer-facing voice for FurYou (DTC channel) and a professional/education-focused voice for Fur Professionals.
• Build and run the content calendar in collaboration with the Director of Growth, aligning posts to launches, promotions, brand moments, and cultural conversations.
• Concept, script, shoot, edit, and write captions — leading production alongside your team, not just briefing it.
• Run day-to-day community management: respond to comments and DMs, engage with customers and creators, and keep two-way conversation going across FurYou and FurPros.
• Track what people are saying about Fur and the category — comments, reviews, tags, UGC, and competitor activity — and turn it into content ideas, product feedback, and insights for the wider team.
• Grow the FurPros community through education content, pro spotlights, and direct engagement with estheticians and waxing pros.
• Jump on platform trends, new formats, and timely cultural moments fast; test, learn, and iterate on what works.
• Source, pitch, and execute culturally aligned brand collaborations that expand reach and reinforce brand positioning.
• Build and run Fur's influencer and creator program with your team — sourcing talent, writing briefs, managing relationships, and making sure creator content reinforces brand positioning.

Requirements

• 5+ years of experience in brand marketing, brand strategy, or social media within beauty, wellness, or CPG.
• Proven track record growing organic social on Instagram and TikTok, with fluency in short-form video and creator culture — you\'ve built strategies and executed them hands-on.
• Thrives in a lean, fast-moving team and moves quickly from idea to execution.
• Experience managing and developing direct reports, as well as freelancers, creators, or agency partners.
• Hands-on with analytics — you build the reports, not just read them, and use data to make decisions.
• Deeply attuned to culture and how modern brands earn attention and trust.
• Experience leveraging AI tools to streamline workflows.

Preferred

• Experience speaking to professional audiences (e.g., estheticians and waxing pros) is a plus.