Associate Director - Brand Marketing

Palo Alto, CA (Remote)

$160K/yr – $190K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own and elevate a differentiated B2B SaaS brand end-to-end, driving strategy, storytelling, and GTM alignment at an Associate Director level.

  • Own the end-to-end brand experience across touchpoints and campaigns.
  • Must-have: 8–10 years in Brand Marketing / Content / Communications with B2B SaaS experience.
  • Standout: Track record of category creation or strong brand evolution in high-growth environments.

Job Description

Responsibilities

  • Define and drive a clear, differentiated brand strategy and narrative
  • Own the end-to-end brand experience across all touchpoints
  • Lead high-impact, integrated campaigns that drive awareness and consideration
  • Build and scale a content engine that positions us as a thought leader
  • Translate complex product and market insights into simple, compelling stories
  • Partner with Product Marketing and Growth to ensure strong GTM alignment
  • Raise the bar on creative quality and brand consistency
  • Leverage insights and data to continuously refine positioning and messaging
  • Manage agencies and external partners to deliver best-in-class execution
  • Act as a strategic voice of the customer and market internally

Requirements

  • 8–10 years of experience in Brand Marketing / Content / Communications
  • Proven track record of building and scaling strong brands in B2B SaaS or tech
  • Exceptional storytelling ability able to craft narratives that drive engagement and action
  • Experience leading high-impact brand campaigns and content strategies
  • Strong strategic thinking combined with hands-on execution ability
  • High ownership mindset with the ability to operate in fast-paced, ambiguous environments
  • Excellent cross-functional collaboration and stakeholder management skills

Nice To Have

  • You think in terms of category creation, not just campaigns
  • You care deeply about craft, messaging, and brand differentiation
  • You’ve built or significantly evolved a brand in a high-growth environment
  • You balance creativity with data-driven decision making

Benefits

  • Take time off when you need it. We trust you to manage your energy and schedule responsibly.
  • We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.
  • Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.
  • Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.
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SaaS Labs

4.0 Glassdoor

SaaS Labs is all about helping sales and support teams reach their full potential. With our AI-powered communication tools, you can save up to 12 hours a week per agent – that's more time to respond to customers, connect better, and achieve more.We've already supported 7,000+ companies worldwide. Our team of 300+ passionate individuals is dedicated to creating simple yet powerful communication solutions. Because for us, it's not just about the tools – it's about making work more productive and enjoyable for everyone!We're a fast-growing tech company with a suite of software solutions, adored by businesses of every scale. And guess what? We've snagged some pretty impressive awards. These include the prestigious Deloitte Fast 500 in 2023, being listed among America's fastest-growing companies in the Inc. 5000 for 2023, and receiving recognition as one of the top cloud companies to work for by Battery Ventures in 2023. Our success has attracted investment from notable firms such as Peak XV (formerly Sequoia Capital India), Base 10 Partners, and Eight Roads Ventures.Join us in shaping the future of communication.

Founded in 2016
Palo Alto, California, USA
430 employees
81% recommend to a friend

Traffic Signals

Monthly Visitors
10.6K
Traffic Source Mix
Search
44.5%
Direct
40.2%
Referral
9.1%
Social
4.7%
Paid
1.2%

Headcount Trend

Current headcount: ~427

Funding

Total Funding
$73.2M
Last Raise
$42M
Series B, 4 years ago

Funding History

  • Jan 2022
    Series B • $42M
  • Oct 2021
    Series A • $17M
  • Jan 2021
    Series Unknown • $14.2M