Associate Director, Brand Strategy (Contract)
MBLM DXB
New York City, NY (Remote)
$100K/yr - $135K/yrAgencyContractSenior level6+ years exp.
6 hrs ago
Associate Director, Brand & Experience Strategy
USA (Remote)
$75K/yr – $80K/yrMid Level3+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the strategy backbone for university recruitment programs, turning framework thinking into executable lifecycle journeys and partner-ready storytelling.
- Strategy orchestration: Develop and evolve cross-channel lifecycle frameworks and partner-facing playbooks that guide events, content, and student experience design.
- Discovery to delivery: Lead program discovery, translate insights into briefs, and ensure clean handoffs to build teams for execution.
- Cross-portfolio influence: Surface patterns, gaps, and improvements with senior strategists and partner teams, shaping roadmap decisions.
Job Description
Own cross-functional strategy for university recruitment programs, focusing on lifecycle communications, journey design, and partner-aligned storytelling that translate insights into implementation.
- Growth/Strategy: Contribute to and evolve shared strategic frameworks across event strategy, lifecycle communications, content strategy, and UX for student experiences.
- Cross-Portfolio Collaboration: Partner with teams and SMEs to apply frameworks and surface patterns, gaps, and improvements.
- Discovery to Delivery: Lead discovery for new programs, map insights to briefs, and hand off cleanly to build teams for execution.
- Strategy Delivery and Measurement: Develop strategy presentations, track content effectiveness and pipeline influence, and keep senior stakeholders informed.
- Cross-Channel Lifecycle Design: Lead the design of multi-channel journeys including email, text, chats, and recruitment cadences for coherence.
Noodle
You’re not just running a university. You’re shaping what learning looks like tomorrow.Whether you're launching new programs, scaling enrollment, or designing smarter systems, success means staying resilient, responsive, efficient, and interconnected. That takes bold thinking, creative problem-solving, and a partner who meets your ambition. Noodle is a higher education growth partner that helps you increase enrollment, expand access, and improve learner outcomes through aligned technology and services. From first inquiry to completion, Noodle connects your systems, simplifies workflows, and delivers 24/7 support and insights that empower your teams and strengthen the learner journey — so your people can focus on what matters most.
