Responsibilities - Support audience strategy development, including segmentation, persona development, and audience portfolio design. - Build and maintain audiences using first-party (1PD), second-party (2PD), and third-party (3PD) data sources within Omni and other audience platforms. - Research and monitor market trends, competitive intelligence, and emerging data sources to inform audience targeting and strategy recommendations. - Create and deliver audience insight presentations and recommendations for client stakeholders. - Support 1PD onboarding and data integration into audience platforms. - Partner with Planning and Activation teams to ensure effective audience implementation across addressable channels. - Help to identify opportunities to use first-party (1PD) and third-party (3PD) data to improve ability to deliver against client goals and increase media engagement. - Maintain hands-on proficiency with audience tools and data platforms. - Develop and share knowledge of data sources, audience capabilities, and best practices, contributing to team learning on audience technology and approaches. - Leverage AI and automation tools to enhance audience analysis, segmentation, and reporting efficiency. - Stay current on developments in audience platforms, addressable media, and data solutions. - Support evaluation and testing of new tools and data sources, working with media partners, technology vendors, and data providers to implement targeting solutions. - Analyze audience data and segment performance against key performance indicators to identify patterns, opportunities, and optimization recommendations. - Pull and organize data from various sources to support audience analysis and reporting. - Partner with the audience science team to use advanced modeling techniques for deeper audience understanding. - Document learnings and insights from audience projects to inform future strategy. - Develop expertise to serve as an audience subject matter expert to internal teams and support client communications on audience matters. - Support the development of client points of view (POVs) on audience-related topics by providing data and insights. - Contribute audience insights and recommendations to client presentations, strategy discussions, and meetings. - Contribute to the development of new agency products and services related to audience analytics and insights.