Responsibilities

• Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Identify organic growth opportunities and partner with Client and Analytics leadership to convert
• Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
• Consult with senior client marketing and business leaders to define and answer most important business questions
• Advise on how to best leverage media and marketing investments to drive business results
• Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
• Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments