Associate Director, Analytics at RAPP | Chicago, IL | $102K/yr – $112K/yr

RAPP

Associate Director, Analytics

Chicago, IL (Hybrid)

$102K/yr – $112K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own analytics driven decision making for clients and enterprises with cross functional collaboration to translate campaign data into actionable insights and scalable measurement plans.

Analytics Ownership: measurement plans, KPI definitions, data collection and reporting across campaigns and omni-channel programs.
Consultative Solutions: translate business pain points into data driven approaches with media and data science partners.
Visualization and tooling: develop scalable representations and forecasting to drive optimization and new methodologies.

Job Description

Lead the development of best-in-class applications of analytics for clients and across the enterprise
Collaborate across Account, Strategy, Creative and Technology disciplines to produce actionable insights for our client(s) on prospect and/or customer behavior based on campaign results and analysis, both from individual campaigns and at an aggregate/historical level
Provide a consultative approach when developing client-based solutions, listening for business challenges and designing approaches that will relieve client “pain points”
Collaborate with subject matter experts in the Media and Data Science space to develop measurement plans and reporting for all initiatives ensuring proper KPI assignment, data collection, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs
Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
Develop methodologies that informs component (creative, format, target, offer, message) analyses and optimizations based on tests and in-depth analyses within or across campaigns
Drive strategy and optimization plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
Connect multiple data source inputs (including first and third party data and third party research) to produce performance reports, advise on segmentation and assist longitudinal analyses
Develop observations and insights around campaign results for optimization of Media and omni-channel performance across marketing campaigns
Ensure analytics rigor in all areas of analytics
Lead innovation of visualization or other forms of presenting analytical results and insights
Lead in the development, standardization and implementation of measurement plans
Leverage Media data and technology platforms to assist in measurement and performance reporting
Collaborate with other Marketing Science teams (e.g., RAPP Analytics Enablement or client-side) to design, develop, deliver and automate campaign reporting
Ensure development of appropriate tools, skill-sets, methodology and innovation across analytics discipline
Develop and apply analytics products developed through RAPP
Assist in providing training / mentoring on analytical methods and new technology
Attract, nurture and retain the best talent