Associate Director, Alumni Communications

Responsibilities

• Lead an annual alumni communications strategy and editorial calendar aligned with VP&S priorities and the alumni journey. Segment audiences by relevant interests, career stage, geography, specialty, and engagement history; identify communication gaps and opportunities. Interview alumni and partners, and write and edit compelling and accurate stories, profiles, and content for web, email, print, and other channels. Partner with the editor of Columbia Medicine, CUIMC communications teams, & the Office of Alumni & Development / Columbia Alumni Association to coordinate story pipelines, share alumni profiles, and amplify editorial pieces across institutional publications. Establish voice, templates, editorial standards, and accessible content practices adhering to strict alignment with CUIMC and VP&S visual identity and brand guidelines. Travel may be required for selected interviews and programs. – 30%
• Lead marketing and multichannel campaigns that drive awareness of, registration for, and participation in alumni programs and events. Utilize Salesforce to pull targeted constituent lists, execute segmented alumni communication journeys, and monitor campaign performance data. Develop audience-specific messages, promotional plans, and clear calls to action across email, social media, web, short-form video, and emerging channels. Work with program colleagues from concept through follow-up, using results to improve reach and participation. Create timely touchpoints from student milestones and graduation through residency, established careers, reunion, and lifelong engagement. – 25%
• Partner with Annual Giving and Development to integrate philanthropy into alumni communications. Develop donor and impact stories, annual giving campaign content, stewardship messages, and clear invitations to give where appropriate. Explore social media, digital campaigns, peer-to-peer outreach, and other emerging forms of digital philanthropy that fit alumni interests and an evolving annual giving program. Coordinate message timing and audience experience across engagement and giving communications. – 15%
• Lead communications for alumni programs and community milestones, including “Life After Vagelos,” event messaging, scripts, citations, briefings, class notes, obituaries, alumni awards, and volunteer contributions. Guide external writers, photographers, designers, and video editors to produce consistent and compelling work. – 15%
• Coordinate alumni communications across Alumni Relations, Annual Giving, Development, and VP&S and CUIMC communications. Gather story leads and program information; agree on audiences, calls to action, timing, reviews, and approvals. When timely opportunities or urgent needs arise, help develop and distribute alumni messages or annual giving appeals quickly in partnership with the appropriate teams. – 10%
• Set goals and assess communication performance using appropriate measures of reach, response, participation, repeat engagement, volunteer interest, and giving-related response. Share findings with the Senior Director and partners and adjust plans accordingly. Other duties and special projects as assigned. – 5%

Requirements

• Bachelor’s degree or equivalent in education and experience, plus three years of related experience.
• Cover letter required.

Preferred

• Experience in higher education, academic medicine, healthcare, advancement, alumni relations, nonprofit communications, or mission-driven digital publishing. Experience developing campaigns that connect audience engagement and philanthropy is desirable.