Lead and manage affiliate programs across client accounts to drive revenue and growth.

• Lead affiliate strategy and day-to-day execution across a portfolio of client accounts, with a focus on driving revenue, efficiency, and long-term program growth
• Build and grow strategic relationships with affiliate networks, publishers, creators, technology partners, and key vendors
• Identify, recruit, and activate new affiliate partners across content, editorial, loyalty, influencer, coupon, sub-affiliate, and brand-to-brand channels
• Develop account growth plans, testing roadmaps, and partnership strategies designed to improve performance and unlock new scale
• Manage and mentor affiliate team members, helping elevate the quality of work, strategic thinking, and account leadership across the team
• Monitor campaign performance and analyze data to identify trends, optimization opportunities, and risks across KPIs such as revenue, ROAS, CPA, AOV, and new customer growth
• Lead ongoing budget allocation, commission strategy, promotional planning, and partner investment decisions based on performance and incrementality
• Confidently present affiliate strategies, performance updates, test results, and growth opportunities to clients and senior internal stakeholders
• Partner cross-functionally with paid media, analytics, creative, legal, and account teams to ensure affiliate programs are integrated into broader marketing strategies
• Oversee campaign launches and program maintenance, including tracking setup, pixel implementation, partner onboarding, creative updates, suppression lists, and technical troubleshooting