Responsibilities

• Develop and lead comprehensive advancement communications and direct marketing strategy supporting annual giving, donor acquisition, retention, and alumni engagement.
• Design, implement, and manage integrated multi-channel campaigns, including direct mail appeals, email marketing, newsletters, event invitations, and digital outreach.
• Create and manage a system-wide communications and solicitation calendar, aligning appeals, stewardship communications, and engagement efforts across campuses.
• Oversee the creation, design, and production of all print and digital communications, ensuring consistency with institutional branding, voice, and messaging.
• Develop compelling, donor-centric messaging that supports fundraising priorities, engagement goals, and institutional initiatives.
• Develop, produce, and distribute annual stewardship reports (both electronic and print) and the organization’s annual report.
• Manage all aspects of direct mail production, including segmentation strategy, list preparation, vendor coordination, proofing, and delivery timelines.
• Execute and optimize email marketing campaigns, including segmentation, personalization, automation, A/B testing, and performance analysis.
• Oversee the production and distribution of advancement newsletters and engagement communications, including content development and design coordination.
• Utilize donor and alumni data to develop targeted segmentation strategies that enhance engagement and improve fundraising outcomes.
• Track, analyze, and report on campaign performance metrics (e.g., open rates, response rates, conversion rates, ROI), and use insights to refine strategies and improve effectiveness.
• Collaborate with advancement leadership and gift officers to support donor engagement and stewardship strategies, including targeted follow-up communications.
• Partner with internal stakeholders across campuses to ensure coordinated messaging and alignment with system-wide priorities.
• Manage relationships with external vendors and contractors, including designers, writers, mail houses, and marketing platform providers (e.g., MailChimp, Constant Contact).
• Work closely with advancement operations and database staff to ensure data integrity, accurate segmentation, and effective use of CRM systems.
• Develop and implement ad hoc communications in support of institutional priorities, campaigns, and emerging needs.
• Perform related duties as assigned.