Responsibilities

• Lead Access Marketing Strategy
• Develop and execute integrated access marketing strategies aligned with brand, market access, and organizational objectives.
• Serve as the primary marketing partner to Market Access and Specialty Pharmacy/Patient Services leadership.
• Identify opportunities to improve stakeholder engagement, program awareness, and utilization across payer, provider, specialty pharmacy, and patient support audiences.
• Support launch planning and lifecycle management initiatives by incorporating access-focused strategies and materials.
• Payer Marketing & Value Communications
• Lead development of payer-facing materials that communicate product value, clinical differentiation, and access-related information.
• Translate reimbursement strategy, formulary positioning, and customer insights into actionable marketing resources.
• Oversee development of value proposition presentations, payer toolkits, and account management assets.
• Ensure messaging is aligned with customer needs, market dynamics, and compliance requirements.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Life Sciences, or related field.
• Minimum of 5+ years of pharmaceutical, biotechnology, healthcare, patient services, specialty pharmacy, or market access experience.
• Experience developing payer marketing, reimbursement resources, specialty pharmacy communications, and patient services materials.
• Strong understanding of specialty pharmacy distribution models, limited distribution networks, patient support programs, hub services, and reimbursement pathways.
• Demonstrated experience partnering with specialty pharmacy providers, patient services organizations, and market access teams.
• Knowledge of pharmacy and medical benefit structures, prior authorization processes, benefit verification, copay assistance programs, and patient access workflows.
• Demonstrated ability to lead cross-functional initiatives and effectively collaborate with stakeholders across multiple functions.
• Ability to travel up to 20%

Preferred

• MBA, MPH, or other advanced degree.
• Experience supporting specialty products in oncology, immunology, neurology, rare disease, or other complex therapeutic areas.
• Experience with product launches involving specialty pharmacy and patient services infrastructure.
• Understanding of hub program design, patient journey mapping, access analytics, and adherence/support initiatives.
• Experience with creating materials catered to specific patient populations (i.e., low vision community).