Associate Digital Strategist, Digital

New York City, NY (Hybrid)

$56K/yr – $70K/yrEntry Level2+ years expFull time

Posted 4 hrs ago

Job Summary

Own and scale social community management for the brand, shaping real-time engagement, content ideas, and trend-driven insights across TikTok and related channels.

Lead daily community management and content publishing
Drive real-time social listening, trendspotting, and cross-functional collaboration
Translate trends into actionable content and client-ready recommendations

Job Description

Responsibilities

Be the Voice of the Brand
Own daily community management on TikTok—identifying opportunities to comment on others’ posts and responding to comments on our own
Monitor brand and industry conversations manually and using tools like Brandwatch and Talkwalker
Quickly draft and post comments aligned with established brand guidelines
Spot and flag potential issues early, and respond per our established protocols
Attend live events or in-office event management rooms to support real-time coverage and engagement
Maintain trackers to log community engagements, responses, and opportunities surfaced
Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live
Work closely with a team that includes a Project Manager and Account Manager to keep things moving smoothly - experience in Monday.com is a plus
Coordinate real-time content moments quickly and creatively

Requirements

2–4 years of experience managing social media communities on behalf of brands (internships count!)
A strong grasp of social platforms – especially TikTok – and the recipe for what makes branded content resonate
Solid writing and communication skills; you can channel a brand voice while still sounding human
A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
A team-first attitude and excitement to learn from others
Experience in tech brands is a plus, but curiosity is essential

Preferred

Knowledge of AI tools (especially Gemini) is a plus in assisting with the content creation process

Benefits

A workplace that’s alive with creativity, respect, and humanity
Growth opportunities and mentorship to help you build your career in social and digital strategy
A hybrid model that balances flexibility and collaboration
Comprehensive healthcare and wellness plans for you and your family
401(k), unlimited PTO, paid holidays, and Summer Fridays
Additional perks like commuter benefits, family leave, and well-being programs

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval