Associate Digital Retention Specialist

Responsibilities

• Support day-to-day execution and optimization of email and SMS customer engagement initiatives, including lifecycle and promotional campaigns, in partnership with the Senior Manager, Retention.
• Build, QA, schedule, and deploy email and SMS campaigns in the ESP and SMS platform, ensuring accurate links, tracking, rendering, segmentation, and compliance.
• Coordinate campaign calendars, briefs, approvals, creative and asset requests, timelines, and launch readiness across brand, creative, ecommerce, agency, and vendor partners.
• Maintain and improve list health and data hygiene, including unsubscribes, bounces, suppression lists, segments, opt-in capture support, and compliance requirements.
• Partner with ecommerce and site teams to align landing pages, promotions, content updates, site messaging, and end-to-end customer experiences.
• Support SMS program rollout and ongoing management for assigned brands, including campaign setup, segmentation, scheduling, QA, core journeys, and operational automations.
• Monitor and report weekly and monthly performance across send volume, deliverability, engagement, conversion, revenue contribution where tracked, and list growth trends.
• Produce campaign readouts and post-mortems that explain what worked, what did not, why, and what should happen next across brands, segments, and message types.
• Support a structured test-and-learn process by documenting hypotheses, results, insights, and recommendations for content, timing, audience, offers, cadence, and segmentation.
• Maintain trackers, playbooks, documentation, and campaign learnings to improve repeatability, speed-to-market, and onboarding for future team members.

Requirements

• 1–2 years of experience, including internships or co-ops, supporting digital marketing or ecommerce with emphasis on email and/or SMS execution.
• Hands-on experience building or deploying campaigns in an email service provider and/or SMS platform; academic projects or internships are acceptable.
• Working knowledge of lifecycle and ecommerce metrics, including deliverability, opens, clicks, CTR, conversion, and revenue contribution where tracked.
• Experience supporting consumer marketing campaigns, preferably DTC or ecommerce, including coordinating assets, timelines, approvals, and campaign launch details.
• Strong working knowledge of Microsoft Office, especially Excel with filters, pivot tables, basic formulas, and PowerPoint.
• Familiarity with web analytics tools such as Google Analytics and campaign measurement concepts including UTMs, naming conventions, and basic attribution.
• High attention to detail and comfort with QA workflows, including links, offers, segmentation, tracking parameters, rendering checks, and data accuracy.
• Ability to translate performance data into clear, action-oriented summaries, recommendations, and next steps.
• Clear, professional written and verbal communication with a responsive, collaborative approach to cross-functional partners.

Benefits

• We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!