Associate Digital Product Marketing Manager

Responsibilities

• Serve as the direct point of contact for all things digital aligned to strategic business units supporting all go to market initiatives
• Drive digital transformation and continuous improvement by leading cross-functional team that identifies, designs, develops and deploys digital marketing experiences that surprise and delight our clients
• Champion innovation by identifying emerging digital trends, tools, and technologies that can enhance client experience and business outcomes.
• Deep understanding of our CMS platform and MarTech stack to develop experiences designed to meet both client/user needs and business objectives
• Develop and execute digital marketing strategies that drive client awareness, engagement, acquisition, and retention across all segments.
• Leverage customer insights to design personalized digital experiences that enhance consideration, loyalty, and advocacy of Invesco’s brands.
• Collaborate cross-functionally with Marketers, Product Managers, UX/UI Designers, Editorial, Content Activation & Enablement, and Web Producers to deliver cohesive and impactful digital initiatives.
• Monitor and analyze performance metrics to assess effectiveness of digital strategies, identify opportunities, and drive continuous improvement. This includes developing optimization strategies including A/B and multi-variate testing
• Partner with our web production team for involvement in end-to-end process for creation of new and updated page content for our digital properties
• Act as a thought leader within the Digital Experience team, sharing best practices and mentoring colleagues to foster a culture of excellence.

Requirements

• 2+ years of experience in digital marketing, product marketing, or digital product management. Experience within the financial services or a related industry is a plus.
• Strong understanding of digital ecosystems, including websites, mobile apps, social media, and marketing automation platforms.
• Familiarity with UX/UI principles and ability to collaborate with design teams to deliver client-centric experiences.
• Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing technology platforms (e.g., Salesforce Marketing Cloud).
• Ability to translate customer insights into actionable digital marketing strategies.
• Strong analytical mindset with experience in data-driven decision-making and reporting.
• Demonstrated ability to identify emerging digital trends and apply them to enhance client engagement.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong project management skills with experience leading cross-functional teams.
• Highly motivated, self-starter with a collaborative mindset and ability to thrive in an agile environment

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan