Responsibilities

• Develop and execute holistic marketing strategies across paid search, social, programmatic, and endemic healthcare platforms.
• Own audience planning and segmentation, leveraging data to define high-value targets in the healthcare and pharmaceutical space.
• Partner with media teams and external vendors to manage campaign planning, execution, and optimization.
• Analyze performance metrics to guide data-driven decision-making, ensuring alignment with client goals.
• Oversee budget allocation and spend tracking, ensuring accuracy in invoicing, reconciliation, and financial reporting.
• Work closely with analytics teams to track attribution models and assess the impact of media investments.
• Optimize digital marketing initiatives based on key insights, adjusting tactics to improve engagement and ROI.
• Ensure compliance with industry regulations and best practices in pharmaceutical and healthcare marketing.

Requirements

• 7-10+ years of experience in marketing, digital strategy, media planning, and analytics, ideally within pharmaceutical or healthcare marketing
• Strong understanding of audience segmentation, data-driven marketing, and multi-channel media planning
• Expertise in Google Ads, Facebook/Meta, LinkedIn, programmatic display, and healthcare-specific digital platforms
• Experience with marketing attribution models, analytics tools (Google Analytics, Adobe, or similar), and data visualization platforms
• Knowledge of invoicing and financial tracking related to media spend and campaign reconciliation
• Exceptional ability to analyze data, track KPIs, and optimize digital performance
• Strong communication and collaboration skills, working effectively with internal teams and external media partners
• Ability to juggle multiple projects, manage budgets, and drive strategic media investments

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny