Responsibilities

• Plan and execute non-personal promotional healthcare provider programs to drive sales and grow market share of CABOMETYX for FDA-approved indications.
• Develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Guide the planning and execution of paid social media campaigns.
• Lead the development of social-first and other creative content.
• Develop and enforce best practices for media delivery.
• Educate the organization on influencer engagement and activation for patient and customer benefit.
• Utilize internal analytics and external data to support insights and business-focused recommendations.
• Create and oversee project plans and ensure key milestones, dependencies, and timelines are communicated across stakeholders.

Requirements

• BS/BA degree in related discipline and 11 years of related experience; or
• MS/MBA degree in related discipline and 9 years of related experience; or
• Equivalent combination of education and experience
• Broad experience across media marketing, with deep expertise in at least three of the following: Paid Social, Organic Social Media, Content Creation, Display Marketing, Custom Program initiation, and Platform Management (Sprinklr, Sprout Social etc).
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
• Deep familiarity with paid media, including campaign buying and optimization.
• Highly experienced with social media management platforms such as Sprinklr.
• Solid understanding of digital marketing tech platforms and their value to cross-functional partners.
• Proven ability to connect brand objectives with media solutions.
• Exceptional agency management skills to drive projects forward and remove roadblocks.
• Proficient in communicating business requirements to internal tech and external agency partners.
• Strong organizational and time management skills; proven ability to manage and complete multiple priorities and projects effectively.

Benefits

• In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.