Responsibilities

• Develop creative concepts and content strategies that support all channels, social, paid media, email, web, retail, and professional/field marketing.
• Translate marketing objectives and briefs into clear creative direction that balances brand expression with performance goals.
• Partner with creative and design teams to bring concepts to life across formats, from short-form video to static and campaign assets.
• Help maintain a consistent brand voice and visual point of view while tailoring creative to the needs of each channel and audience.
• Generate ideas for content that drives engagement, comments, shares, saves, and community growth, across social and owned channels.
• Stay ahead of platform trends, formats, and cultural moments, and recommend ways for BELLAMI to show up authentically.
• Collaborate with social and community teams to ensure creative is timely, relevant, and on-brand.
• Support content planning and the creative calendar across campaigns and always-on programs.
• Use performance data, engagement, conversion, CTR, ROAS—to inform creative decisions and iterate toward what works.
• Partner with growth and media teams to develop performance-oriented creative and testing frameworks (e.g., A/B and variant testing).
• Analyze creative results and translate insights into clear, actionable recommendations for future work.
• Help establish creative best practices that improve both engagement and conversion over time.
• Serve as a creative partner to brand, social, growth, e-commerce, and trade/field marketing teams.
• Help manage creative projects from brief through delivery, keeping timelines and stakeholders aligned.
• Ensure creative is adapted and optimized for the requirements of each channel and placement.
• Contribute to a collaborative, idea-rich team culture across the brand.

Requirements

• 3+ years of experience in creative strategy, content strategy, social, or a related creative/marketing role. (Beauty, fashion, or consumer brand experience a plus.)
• A strong creative instinct paired with a performance mindset, you care about both the idea and the result.
• Experience developing creative or content across multiple channels, especially social and paid media.
• Comfort working with performance data and using it to guide creative decisions.
• Strong understanding of social platforms, content formats, and what drives engagement.
• Excellent communication skills and the ability to articulate creative ideas and rationale clearly.
• Highly collaborative, organized, and able to manage multiple projects at once.
• Bachelor’s degree in Marketing, Communications, Design, or related field

Benefits

• Base pay of $85,000+ with additional 5% annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!
• Discretionary annual bonus opportunities
• Flexible work arrangements
• Employee discount on products