Responsibilities

• Develop big, ownable campaign ideas in partnership with art directors and designers, contributing equally to the concept as well as its expression.
• Stay hands-on in the work, personally writing and developing key executions from concept through final craft.
• Bring exceptional craft to headlines, scripts, manifestos, campaign platforms, brand voice, long-form and short-form copy.
• Find simple, surprising, and memorable ways to communicate complex ideas and B2B narratives.
• Build ideas that can extend coherently across film, digital, social, print, experiential, and other channels.
• Turn early-stage thinking into compelling creative presentations that make clients want to buy it.
• Guide creative development from concept through production and delivery, ensuring the idea remains as strong in execution as it was on the page.
• Develop scripts, narrative structures, brand voice, and messaging systems.
• Creative direct film, audio, content, and other forms of production.
• Give clear, actionable creative feedback that makes the work better.

Requirements

• Minimum 7+ years of agency experience in copywriting and concept development, with significant hands-on experience as a writer.
• A portfolio demonstrating exceptional personal writing and conceptual work.
• A background developing integrated campaign ideas from concept through execution.
• Exceptional conceptual thinking and a highly developed point of view on language, storytelling, culture, and contemporary advertising.
• The ability to find powerful, simple ideas inside complex business, brand, and audience challenges.
• Exceptional command of language, with the ability to shift effortlessly between sharp headlines, emotionally engaging scripts, brand platforms, manifestos, and other forms of writing.
• Strong understanding of brand voice, messaging systems and how campaign ideas extend across channels.
• The ability to develop ideas collaboratively with art directors and designers, with a genuine appreciation for visual thinking and design craft.
• Experience writing and producing film and other forms of content.
• Fluency with contemporary creative workflows, including generative AI and emerging creative technologies.

Preferred

• B2B experience is a plus. What matters most is the ability to bring consumer-level creativity, craft, and ambition to complex brands and businesses.
• Experience developing creative for global brands and/or across multiple markets is a plus.