Responsibilities

• Turn complex genomic data into clear, emotional stories people understand and trust.
• Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health.
• Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels.
• Build creative systems across acquisition, engagement, retention, and subscription experiences.
• Stay close to the work through concepting, art direction, writing, design, prototyping, and production.
• Build fast loops for experimentation, testing, iteration, and learning.
• Guide internal teams and external partners to a high, consistent creative bar.
• Bring a clear point of view across brand and performance, and treat them as one craft.

Requirements

• 10 plus years in creative roles, including at least 3 years in a senior creative leadership role
• Hands on craft in at least two of art direction, design, copywriting, video, motion, or creative strategy
• Track record of high performing work for consumer internet, subscription, DTC, wellness, or technology brands
• Strong performance creative across Meta, TikTok, YouTube, and emerging AI native channels
• Daily fluency with AI creative tooling across image, video, motion, storytelling, and ideation
• Strong grasp of subscription dynamics, retention, and the end to end customer journey
• Experience leading internal creative teams and managing agencies, freelancers, and production partners
• High ownership and autonomy in a fast paced, fully remote environment; experience in wellness, healthtech, biotech, or adjacent categories is a plus

Preferred

• Experience in wellness, healthtech, biotech, or adjacent categories is a plus