Responsibilities - Lead creative direction and visual design for integrated brand campaigns across product marketing, paid media, lifecycle, social, video, events, and emerging channels. - Partner with the Creative Director, ACD Copy & Content Strategy, Growth, Product Marketing, and cross-functional teams to develop breakthrough campaign concepts that strengthen the brand and drive measurable business outcomes. - Create emotionally resonant, strategically grounded work that builds brand awareness, deepens customer connection, and delivers against business objectives. - Remain a hands-on creative leader by concepting, designing, prototyping, and art directing alongside the team, setting the standard for creative excellence through both execution and leadership. - Help drive the evolution of the creative organization into AI-enabled workflows, scaling speed and experimentation while maintaining brand and creative quality. - Raise the creative bar across the organization through exceptional design, art direction, creative feedback, and hands-on leadership. - Mentor and develop designers through coaching, performance management, career development, and creative direction while fostering a culture of high creative standards, continuous learning, collaboration, and experimentation. - Partner with Creative Leadership on team planning, hiring, onboarding, resource allocation, and workload prioritization to build a high-performing team. - Help shape team culture, creative standards, processes, and the long-term evolution of the Creative organization. - Build scalable campaign design systems, templates, and creative frameworks that enable consistency while encouraging flexibility. - Maintain and evolve the SimplePractice visual identity across channels, ensuring every execution feels fresh, cohesive, and distinctive. - Lead art direction for photography, illustration, motion, and video productions, including on-set creative direction with internal teams and external production partners. - Collaborate closely with Web, Copy & Content Strategy, Growth, and Product Marketing to create seamless, integrated customer experiences across every touchpoint. - Stay at the forefront of design, advertising, AI, and visual culture, bringing fresh ideas, inspiration, emerging technologies, and best practices back to the team.