Own the creative output for education marketing, shaping brand systems and campaigns with a hands-on production bench, while mentoring a design/video team and translating insights into scalable, measurable creative work.

• Brand and Identity: Drive brand systems and identity work across campaigns and athletic branding, ensuring typographic craft and visual hierarchy at every scale.
• Video and Photo Production Leadership: Bring a storyteller's instinct to productions from concept through post, including on-site direction and logistics management.
• Creative Campaign Leadership: Lead end-to-end campaign development from concept to final production to deliver resonant experiences.
• Trend Research and Tool Adoption: Proactively research design trends and competitor activity, translating insights into strategies and embracing AI-assisted workflows to boost throughput.
• Team Leadership and Development: Mentor designers, art directors, and video producers to grow craft and career trajectories.
• Team Tone and Craft: Set the team's standard for energy, craft, and timely delivery within budget while keeping creative ambition.
• Cross-functional Collaboration: Partner with marketing teammates to define scope, align on creative requirements, and move work forward cohesively.
• Workflows and Production Pipelines: Establish and refine production processes to scale work and reduce friction.
• Client and Stakeholder Collaboration: Work with strategists and clients to translate brand positioning and enrollment goals into effective creative strategies.
• Data-Driven Creative: Leverage performance metrics and market insights to inform creative decisions and drive campaign optimization.