Responsibilities

• Lead integrated creative campaigns from concept through launch across paid media, web, lifecycle, social, video, events, product marketing, and emerging channels.
• Partner closely with Creative Leadership, Design, Growth, Product Marketing, Production, and cross-functional teams to develop breakthrough creative concepts that strengthen the brand and drive measurable business outcomes.
• Develop compelling, emotionally resonant messaging that builds brand awareness, deepens customer connection, and supports acquisition, engagement, and retention goals.
• Own and evolve the SimplePractice brand voice, messaging frameworks, and tone across every customer touchpoint.
• Remain a hands-on creative leader by concepting, writing, editing, and providing copy direction throughout the creative process.
• Lead messaging, scripting, and creative direction for integrated and video campaigns in partnership with internal teams and external production partners.
• Provide thoughtful creative direction, coaching, and editorial feedback that elevates the work of writers and cross-functional creative teams.
• Build scalable copy systems, messaging frameworks, voice and tone guidelines, and creative templates that enable consistency while supporting speed and flexibility.
• Mentor and develop copywriters while helping shape creative standards, team culture, and ways of working.
• Partner with Design, Web, Growth, Product Marketing, and Production to evaluate creative performance, apply customer insights, and continuously improve messaging through experimentation and iteration.

Requirements

• 10+ years of experience in brand copywriting, advertising, or integrated creative, either agency-side, in-house, or both.
• An exceptional portfolio demonstrating outstanding creative thinking, integrated campaigns, brand storytelling, and copywriting across multiple channels.
• A strong conceptual thinker who can connect creative ideas to measurable business outcomes.
• Deep expertise in brand voice, messaging, storytelling, and copywriting across digital and integrated marketing campaigns.
• An exceptional writer, editor, and storyteller with outstanding creative judgment and a proven ability to develop distinctive brand voices across integrated marketing.
• Experience leading and mentoring writers through coaching, feedback, and creative direction.
• Comfortable balancing strategic thinking with hands-on execution, shifting seamlessly between leadership and doing the work.
• AI-forward in your approach, with hands-on experience leveraging AI tools to improve creative workflows, accelerate execution, enhance creative quality, and enable smarter experimentation while knowing when human judgment and craft matter most.
• Experience leading script development and creative direction for video productions.
• Strong understanding of digital marketing channels and platform-specific copywriting best practices.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)