Responsibilities

• - Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against.
• - Bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes.
• - Help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated.
• - Represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue.
• - This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high.
• - Create the foundation for Directive’s strategic creative approach.
• - Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
• - Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
• - Partners with designers by giving them a strong concept and copy direction to execute against.
• - Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.

Requirements

• - 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
• - A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
• - Experience developing campaigns from concept through execution.
• - Ability to maintain and evolve brand standards across multiple channels.
• - Understanding of creative strategy and storytelling.
• - Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
• - Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
• - Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
• - Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
• - Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.

Preferred

• - Project management tools — Asana, or similar; you will work within an existing PM workflow
• - Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently

Benefits

• - 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• - 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• - 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• - 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• - 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time