Responsibilities

• Lead, mentor, and inspire a team of in-house and freelance copywriters, fostering a high-performance, collaborative, and innovative culture.
• Conduct performance reviews, provide ongoing coaching, and support career development and succession planning.
• Oversee resource allocation, workload prioritization, and capacity planning to ensure efficient execution across initiatives.
• Define and execute messaging strategies that support brand positioning, campaign objectives, and business goals.
• Conceptualize and deliver integrated marketing campaigns across print, digital, social, email, and emerging channels.
• Develop and present campaign concepts, scripts, and storytelling frameworks to senior leadership.
• Translate strategic vision into compelling, customer-centric creative that drives engagement and conversion.
• Serve as the steward of brand voice, tone, and messaging across a multi-brand portfolio.
• Establish and maintain editorial guidelines, copy standards, and governance processes to ensure consistency and quality.
• Shape and evolve brand narratives, messaging frameworks, and storytelling architecture across all touchpoints.

Requirements

• Bachelor’s degree in Marketing, English, communications, journalism, or a related field is required.
• Master’s degree preferred.
• 10+ years of progressive experience in copywriting, content strategy, or creative marketing, with a strong portfolio of integrated campaign work
• 3–5+ years of leadership experience managing, mentoring, and developing creative teams required.
• Proven experience leading multi-channel campaigns across digital, social, email, and print.
• Demonstrated success partnering with senior leadership and cross-functional stakeholders.
• Experience with content personalization and customer journey optimization.
• Experience building scalable processes and content workflows.
• Experience working within or across multiple brands or business units strongly preferred.
• Background in retail, eCommerce, consumer goods, or agency environment preferred.

Nice To Have

• Master’s degree preferred.
• Experience working within or across multiple brands or business units strongly preferred.
• Background in retail, eCommerce, consumer goods, or agency environment preferred.
• Experience with content personalization and customer journey optimization.
• Experience building scalable processes and content workflows.

Benefits

• Perks That Go The Extra Mile At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.