Associate Creative Director - Copy

Responsibilities

• Lead copy and conceptual development across brand, product and integrated marketing campaigns.
• Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
• Write and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.
• Translate business, brand and product objectives into clear creative ideas and messaging.
• Partner with Creative Directors and Art Directors to develop ideas that work cohesively across copy, design, motion and production.
• Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners.
• Present concepts and creative recommendations to senior marketing and business stakeholders.
• Protect the core creative idea while incorporating relevant feedback and meeting business, brand, legal and compliance requirements.
• Guide work from initial brief and concept development through production and final delivery.
• Manage multiple campaigns and workstreams while maintaining consistency and quality.

Requirements

• You have substantial copywriting and creative concepting experience within an agency, in-house creative studio or consumer brand environment.
• You have experience operating at Associate Creative Director level or as a senior copy lead with responsibility for creative direction and team development.
• You can develop a creative platform from a brief and carry it consistently across channels.
• You have written across brand, product, advertising, digital, social and integrated campaigns.
• You are comfortable presenting creative work and recommendations to senior stakeholders.
• You have experience directing and reviewing the work of copywriters and other creative partners.
• You can balance creative ambition with commercial objectives, audience needs and delivery requirements.
• You are comfortable working with legal, compliance and other structured review processes.
• You have a portfolio demonstrating both conceptual thinking and finished copy across different formats and channels.
• Skills: Copywriting and editorial craft across long- and short-form content.

Preferred

• Experience within consumer technology, financial services, cybersecurity or another regulated industry would be useful, but is not required.

Benefits

• 401(k) retirement plan with company match – Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
• Health Savings Account (HSA) funding – If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
• Wellness / fitness reimbursement – Up to $375 per year reimbursed for eligible fitness and wellness expenses, including gym membership and classes.
• Sustainable home improvement allowance – Up to $500 per year for approved sustainable home upgrades, such as insulation and energy-efficient appliances.
• Tuition / education reimbursement – Up to $5,250 per calendar year for approved, job-related education.