Responsibilities

• Lead copy on the account, owning the quality of the writing from concept through final execution.
• Concept and write integrated campaigns across broadcast/video, social, digital, web, OOH, email/CRM, and experiential.
• Define, protect, and evolve the brand voice — keeping it evocative, distinctive, and consistent across every touchpoint.
• Turn strategy and insight into ideas that move people to plan, book, and go.
• Direct and mentor copywriters; give clear, constructive feedback that elevates the whole team's craft.
• Partner closely with art direction to build ideas that are as strong visually as they are verbally.
• Present and sell work to senior clients with clarity and conviction, and build the relationships that let bold work happen.
• Collaborate early with strategy, data, and media so the writing is grounded in insight and built to perform.

Requirements

• 8+ years of copywriting experience, ideally at an agency, with a portfolio that shows range, craft, and ideas that drove real outcomes.
• Travel, tourism, lifestyle, hospitality, or experiential work is a strong plus.
• Experience leading writers and presenting to senior clients.
• A gift for storytelling — you can write a goosebump-inducing brand film and a sharp, conversion-minded performance line with equal skill.
• Fluency across long and short form, and across brand and performance.
• Strong conceptual thinking; you sell ideas, not just lines.
• Comfort leading in a fast-paced, data-informed, integrated environment.

Preferred

• Experience with destination marketing, place branding, or experiential work.
• Experience spanning traditional advertising and CRM, content, or experience design.
• A point of view on social and emerging formats.

Benefits

• We offer competitive compensation, strong benefits, and a culture built around curiosity and craft.