Responsibilities

• Email copywriting including subject lines, preview text, and body copy leveraging performance insights to optimize open and clickthrough rates.
• SMS, MMS, web push, and app push copywriting focused on driving engagement and conversion.
• Maintain and refresh triggered flow copy on a seasonal basis, ensuring subject lines, preview text, body copy, SMS messages, and app push notifications stay current with active promotions, codes, and brand priorities.
• Partner closely with Retention Marketing team to continually incorporate insights and learnings.
• Work collaboratively with Graphic Designer and other marketing team members to ensure marketing efforts are on brand and delivered on time
• Weekend and other special drop copywriting (brand collabs, key weekday drops, etc.) including collection and shop launch naming and taglines
• Writing copy for daily promotions across channels
• Support retail marketing needs, e.g. copywriting for emails and print materials
• Writing paid and organic social media captions as needed
• Maintaining and updating VICI’s brand copy bank

Requirements

• Bachelor’s degree in marketing, Communications, English, or related field preferred.
• Internship or professional experience email copywriting, promotional copywriting, or retail/fashion marketing required. Strong writing samples required.
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level.
• Demonstrates a high degree of personal and professional integrity.
• Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.
• Ability to work positively and collaboratively with different groups within the company to advance the company’s stability and growth.
• Be self-motivated and work effectively in a team environment.
• Skilled at communicating clearly both verbally and in writing.
• Ability to proofread own and others’ work.
• Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.

Preferred

• Experience using Figma, Canva, Klaviyo, Shopify, and Asana would be a plus.