Responsibilities

• Partner with stakeholders to align all research projects to the strategic priorities of the NA Deodorants team and communicate back key findings
• Lead social listening for brand, category, competitive, and socially trending topics to ensure our brands are agile and in-culture
• Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions,’ working through potential hypotheses and storyboarding the output)
• Conduct analyses using in-house analytics tools, and be comfortable analyzing a range of social and business data as well as traditional business data (e.g. Circana, Numerator, Kantar)
• Lead qualitative and quantitative research analysis and insight to inform category strategy, brand strategy, marketing communication/campaigns and new product development
• Synthesize data and analysis into impactful, action-orientated analyses for internal stakeholders and communicate key findings and insight to senior stakeholders and peers
• Utilize dashboards for internal stakeholders using internal visualization tools (Power BI)
• Partner closely with brand teams (Dove, Dove Men + Care, Axe) to elevate in market strategy; partner with Axe to elevate brand building

Requirements

• Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, or similar field preferred.
• Demonstrated high performance, 3+ years of experience in an analytical and strategic role and providing insights and recommendations based on analysis.
• Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc.
• Passion around personal care trends and landscape
• Excellent communication skills, both verbal and written, including storytelling in a corporate context, and crafting clear, compelling messages
• Experience with understanding business questions and writing appropriate briefs
• Experience with using analytical tools, quantitative, and qualitative research
• Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach
• CPG Experience Preferred

Preferred

• Bonus eligible
• Long-Term Incentive (LTI) eligible

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave, sick leave, paid vacation and holidays
• Access to numerous voluntary benefits