Associate Campaign Insights Analyst (Remote) at Vericast | San Antonio, TX | $90K/yr – $105K/yr

Associate Campaign Insights Analyst (Remote)

San Antonio, TX (Remote)

$90K/yr – $105K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive data-informed client readouts and executive storytelling for marketing analytics, turning signals into actionable recommendations.

Own readouts and dashboards from analysis to executive-ready assets.
Tableau and SQL proficiency to build robust dashboards and data joins.
AI-assisted analysis and narrative drafting for faster turnaround.

Job Description

Responsibilities

Analyze campaign performance (matchbacks, segment/offer results, etc) to distill the why behind the what—cohorts, lift, incrementality signals, creative/offer splits, geo or branch patterns, time trends, and more.
Build the story: draft the executive “headline,” structure the narrative (Context → Signal → So What → Now What), and create speaker notes for AEs/Client Strategists.
Visualize with Tableau: produce clean, reusable dashboards and export-ready visuals (no chart junk, brand-on, executive-friendly).
Own readout assets: monthly performance summaries, QBR slide sections, one-pagers, win/loss insight briefs, and a living “pattern library” of best-practice visuals.
Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enable—before you ever open a dataset.
Operational excellence: uphold SLAs, QA your work, and maintain a small component library (templates, color scales, annotations) to speed future builds.
AI-forward workflow: use AI for exploratory analysis, rapid storyboard drafts, code review/snippets, narrative polishing, and outlier detection—responsibly and transparently.

Requirements

2–4 years in data analysis, marketing analytics, or BI.
Tableau (hands-on)—calculated fields, LODs, parameter controls, level-appropriate performance tuning, export quality.
SQL (Required)—joins, windows, aggregations; comfort profiling messy matchback files and campaign tables.
Statistics & testing basics—confidence intervals, practical significance, A/B testing pitfalls, cohort analysis.
Communication—tight executive writing, structured narratives, clear speaker notes.
AI—hands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly.

Preferred

Python or R for quick EDA (pandas/dplyr), tidy data, and chart exports; regex & data cleaning.
Experience with marketing performance data (direct mail, paid social, display, online video), attribution trade-offs, and incrementality concepts

Benefits

Vericast promotes an inclusive culture and is an Equal Opportunity employer.

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com