Responsibilities

• Identify and help solve complex business problems through branding and marketing.
• Collaborate in depth with partners in brand activation, media, market research and line of business marketing partners, in the development of positioning, strategies, creative briefs, and communications frameworks that are single-minded, grounded in human insight, and a springboard to creative inspiration.
• Partner with our Global Brand Creative team in developing creative campaigns for internal and external initiatives.
• Use strong writing and analytical skills to distill primary and secondary research into discernible trends and opportunities.
• Contribute to a growing body of knowledge about our audiences and category, regularly creating presentations with key insights and actionable implications, and partner with other members of the Brand Strategy team in scaling that knowledge through events and programs.
• Interact with partners and vendors we rely on for industry, competitor, and audience insights, and work to improve Vanguard’s use and integration of these tools.

Requirements

• ~5 years related work experience. Undergraduate degree in marketing, communications or equivalent experience.
• Hands-on experience in business, brand and consumer analysis
• Strong communication skills in a professional context
• Effective stakeholder management (internal partners and external vendors)

Preferred

• Understanding of the financial services industry
• Comfort in navigating research and industry resources
• Distilling large amounts of information into a concise, actionable narrative
• Innovative uses of AI and technology to amplify insight and creativity