Responsibilities

• Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
• Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
• Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
• Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives
• Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
• Manage paid media campaign budgets, including reconciliation and reporting
• Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas
• Build strong agency partner and media vendor relationships
• Track, benchmark and report on key performance metrics

Requirements

• Bachelor’s Degree or Military Experience
• At least 1 year of experience in paid media, advertising or marketing
• Experience in managing paid media campaign budgets
• General understanding of media principles, planning and buying functions
• Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
• Experience in Credit Card, Bank or other Financial Services industries
• Strong communication and project prioritization skills

Preferred

• Experience in managing paid media campaign budgets
• General understanding of media principles, planning and buying functions
• Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
• Experience in Credit Card, Bank or other Financial Services industries
• Strong communication and project prioritization skills

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.