Responsibilities

• A Brand Marketing Associate in a Combined Desk is responsible for developing short-term strategies (less than 18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for specific brands.
• This role leverages actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value.
• Collaboration with cross-functional teams including Sales, Operations, and Finance is essential to ensure executional excellence of annual business plans.
• Consumer & Customer Intimacy: Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
• Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
• Business Planning: Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps and opportunities.
• Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• MBA preferred.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to work independently, autonomously, and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.