Associate, Brand Marketing at Nestlé Purina | St. Louis, MO | $95K/yr – $115K/yr

Associate, Brand Marketing

St. Louis, MO (On-site)

$95K/yr – $115K/yrMid Level3+ years exp

Posted 4 months ago

Drive brand marketing and promotional planning for a pet-care product, coordinating campaigns, packaging, and trade events.

Own execution of promotional programs and trade calendars.
Must-have: 3+ years of business experience with e-commerce or marketing strategy.
Standout: Experience using syndicated data (Nielsen/IRI) to drive initiatives.

Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
Assist in the execution of promotional programs/calendar
Manage coupon and customer relationship marketing
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
Manage packaging changes due to product, graphic, and or formula changes
Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
Maintain packaging and product forecast
Monitor inventory
Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
Participate in qualitative and quantitative marketing research to impact your business and brand decisions

Bachelor’s Degree from an accredited institution. Master’s degree preferred.
3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.