Responsibilities

• Consumer, Category & Customer (3C) Understanding
• Support the development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
• Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and strengthen consumer engagement.
• Contribute to audience strategy, consumer portraits, and journey mapping to improve consumer engagement across touchpoints.
• Support in market campaign testing, optimization, and learning initiatives to enhance communications effectiveness and consumer impact.
• Track and synthesize creative and campaign performance metrics to inform future brand-building decisions.
• Brand Building Fundamentals
• Support the development and activation of Brilliant Brand Fundamentals, including brand essence, big idea, brand territories, and foundational brand documents that guide consumer-facing strategies.
• Execute consumer-facing creative assets and deliverables aligned to brand meaning, consumer funnel strategies, and brand territories, ensuring consistent and impactful brand experiences across key touchpoints.
• Help bring brand territories to life through communications and experiences that build trust and transparency with cultural relevance while reinforcing a consistent brand identity across creative executions.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits