Responsibilities

• Partner with Brand Strategy, Product Marketing Managers (PMMs), channel owners, and production teams to develop and launch seasonal BTL campaigns.
• Spearhead the development and execution of global toolkits that provide regional teams with the necessary assets, messaging guidelines, and best practices to maintain brand consistency and implement campaigns effectively.
• Foster close collaboration with cross-functional agency and client teams—including production, creative, channel, and regional marketing—to ensure successful campaign execution.
• Implement creative testing insights and analytics to optimize campaign performance and drive continuous improvement.
• Share best practices and insights with regional teams to elevate the overall quality and impact of global campaigns, collaborating with PMMs to identify key messaging and asset requirements per channel.
• Ensure core assets are tracked, captured, and delivered on time and on budget, aligning seamlessly with product launches and brand objectives.
• Collaborate closely with cross-functional lead producers and channel producers to ensure precise asset details are collected and tracked.
• Drive consistency in brand messaging and visual identity across all BTL brand touchpoints, ensuring seamless integration of core assets across owned and operated channels, as well as third-party partner channels.
• Collaborate with business affairs, channel owners, and regional teams to monitor content performance metrics, utilizing data and usage insights to optimize core content.
• Streamline processes and improve efficiency by facilitating communication between disparate teams.
• Attend numerous weekly touchpoints and proactively connect the dots across channels and workstreams as creative work evolves.