Responsibilities

• Assist the marketing leadership team in the development of business strategies as well as annual business and marketing plans for the brands.
• Analytically track & report on business performance through both internal and external sales tracking sources.
• Manage the business performance by leveraging key components of the P&L to achieve annual growth targets.
• Lead projects that support the development of new product and product portfolio plans for the brands, including setting new product/restage/discontinuation direction and lead product development projects by partnering with research & development (R&D), finance, operations and other cross-functional team members.
• Assist in developing marketing plans for the brands including growth strategies supported market & consumer insights to include recommended budget and development, implementation, and performance analysis of marketing programs (advertising & consumer promotions).
• With support of manager, creatively leverage consumer and shopper marketing dollars to maximize brand growth and ROI.
• Lead brand package design process, including work with designers, package vendors, co-brand partners, and internal partners.
• Manage business segment qualitative and quantitative research efforts, including focus groups, product testing, advertising testing, and syndicated research information.

Requirements

• 3+ years Marketing experience in Consumer Products with New Products, Financial, and cross-functional project team management responsibility.
• Bachelor's Degree required; MBA strongly preferred
• A working knowledge of various software applications including word processing, spreadsheets, and data asset management systems.
• Experience with Nielsen, Numerator, and/or Circana retail sales data a plus.
• Working knowledge of Office365 (specifically PowerPoint & Excel) necessary.