Associate Brand Manager

Responsibilities

• The ABM will play a key role in supporting the development and execution of brand, trade marketing, and activation initiatives across the WMA portfolio.
• This role will work closely with Global Brand, Digital & Communications teams to translate global strategy into effective, market‑relevant programs for the Americas.
• The ABM will also partner cross‑functionally with Advocacy (SMS/MDS), Gallo, distributor teams, and external agencies to support in‑store merchandising, point‑of‑sale materials, retail programs, and account‑specific initiatives.
• This role will help ensure brand consistency, operational excellence, and strong execution at the trade level, while providing critical Americas insights to inform broader brand strategy and drive sustainable growth.
• Support the Development & Execution of Americas Brand and Trade Plans
• Support the development and execution of integrated brand and trade marketing plans across the U.S. and Canada,
• Contribute to market insights, budget tracking, brand guidelines, and marketing resources to ensure alignment with Global brand strategy and consistent execution across teams.
• Support Consumer, Trade & PR Programs
• Support the execution of consumer, trade, PR, media, and influencer programs by coordinating with Brand Managers, agency partners, and Global teams.
• Manage timelines, budgets, creative assets, approvals, and campaign reporting, ensuring alignment with brand objectives.

Requirements

• 3–5 years of marketing or agency experience, with a bachelor’s degree required.
• Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
• Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
• Commercial awareness, including effective budget management and resource allocation.
• Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
• Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
• Innovative, creative, and positive thinker who balances creativity with practical, results-driven solutions.

Benefits

• Competitive base salary
• Bonus opportunity
• Full medical, Dental, vision and life insurance
• 401k plan with employer matching
• Flexible hours
• Competitive PTO / sick day package
• 11 public holidays
• product allowance payment
• Professional and personal development opportunities