Responsibilities

• Support the management of the product innovation pipeline — tracking concepts from initial idea through development stages and maintaining visibility across the leadership team.
• Assist the Creative Director in evaluating new game concepts against brand positioning, market opportunity, and consumer trends.
• Coordinate internal reviews and stage-gate processes, keeping the pipeline moving and stakeholders informed.
• Own ongoing competitive analysis across the tabletop games market — tracking competitor titles, retail strategies, pricing, positioning, and creative execution.
• Monitor and synthesize industry trends across tabletop gaming, hobby retail, and adjacent categories, delivering regular insight reports to the Leadership team.
• Conduct point-of-sale analysis across key retail channels, identifying opportunities and risks to our shelf presence and trade positioning.
• Translate market intelligence into clear, actionable recommendations that inform brand strategy and pipeline prioritization.
• Serve as the primary liaison between the games division and the marketing and sales teams, ensuring smooth communication and alignment on priorities.
• Prepare and deliver comprehensive product handover packages to marketing at the appropriate stage — including positioning, key messages, audience insights, competitive context, and relevant brand assets — so campaigns can be briefed and executed without ongoing involvement from the creative studio.
• Develop clear design and brand briefs that give the Creative Director and creative team the context needed to produce effective, on-brand work.
• Work with sales to ensure they are equipped with up-to-date product knowledge, brand materials, and trade-facing content.
• Participate in the management and maintenance of a pro forma line P&L for the brand and R&D team, projecting the revenue of the product slate in development.
• Work with the CEO and relevant stakeholders to keep revenue projections current as products progress through the pipeline, reflecting changes in scope, timing, or market conditions.
• Use P&L insights to inform pipeline prioritization and help the team make commercially grounded decisions about which concepts to advance, pause, or accelerate.
• In conjunction with the Sales team, coordinate the creation and delivery of retail support materials — sell sheets, trade catalogues, display assets — in collaboration with the creative team.
• Assess retail performance and identify opportunities to strengthen our in-store and online presence.
• Manage collaborative project workflows across the games division, ensuring briefs, assets, and deliverables move efficiently between teams and external partners.
• Own the coordination of reviews and approvals — tracking what needs sign-off, from whom, and by when, and keeping the process moving without bottlenecks.
• Maintain clear project status visibility for the CEO and Creative Director, flagging risks to timelines early and proposing solutions.
• Assist in the implementation of playtesting concepts and analyzing findings for revisions leading to optimal gameplay experience.

Requirements

• 3+ years in brand management, marketing, or a related role, ideally within consumer products, publishing, or the games/hobby industry.
• Strong analytical and research skills — experienced in competitive analysis, market research, or consumer insight, and able to translate findings into clear recommendations.
• Solid understanding of brand identity principles and the discipline to apply them consistently across diverse materials and channels.
• Proven ability to work across functions — comfortable bridging creative, commercial, marketing, and sales teams with clarity and credibility.
• Experience developing well-structured briefs and product handover documentation that enable other teams to act independently.
• Comfortable working with financial planning tools and P&L models — able to maintain and interrogate a pro forma with confidence, even if not a finance specialist.
• Highly organized with strong project management skills — able to track multiple workstreams and keep stakeholders aligned without being chased.
• Strong written and verbal communication skills — able to synthesize complex information clearly and communicate with confidence across all levels of the business.
• A curious, open mindset toward AI tools and emerging technologies — actively exploring how they can be applied to research, briefing, workflow, and team efficiency, and comfortable trialing and implementing new tools in a practical, team-facing way.

Preferred

• Genuine enthusiasm for tabletop games — board games, card games, roleplaying games, or the wider hobby market.
• Experience in trade or retail marketing, particularly within games, toy, or hobby channels.
• Familiarity with innovation pipeline or product development processes.
• Exposure to point-of-sale or retail performance analysis.
• Ability to develop and deliver compelling presentations — whether for internal stakeholders, retail partners, or leadership reviews.