Responsibilities

• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
• Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights.
• Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow.
• Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
• Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!).
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Requirements

• A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA
• Proven analytical skills and a strategic mindset
• Proficient in Nielsen or IRI
• Strong creative eye and experience in packaging and marketing asset creation
• Experience and proven ability to lead, influence, and collaborate with cross-functional teams
• Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Benefits

• We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally.