Associate Brand Manager at Welch's | Waltham, MA | $110K/yr – $120K/yr

Welch's

Associate Brand Manager

Waltham, MA (Hybrid)

$110K/yr – $120K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive Welch’s brand growth by leading cross-functional marketing plans and turning consumer insights into action.

Own development and execution of annual brand plans with Brand team and cross-functional partners.
Must-have: BA/BS plus 2+ years relevant experience
Standout: Experience briefing agencies and collaborating with Sales for promotions

Job Description

Responsibilities

Collaborate with Brand team supporting the development and leading the execution strategic growth plans and annual brand plans, including supporting ongoing management / evolution of the plan
Leverage data and consumer insights to become an expert on your consumer, category and customers; translate that understanding to insights and action
Analyze the category, competition, and Welch’s business results, diagnosing performance, identifying implications, and recommending actions to capture opportunity or mitigate risk
Lead the cross-functional team to develop and implement product line extensions and renovations
Collaborate with Sales to develop sales materials / consumer promotions, plan initiatives, and support new product sell-in; attend Customer sales calls when needed
Support agency briefing process across all creative, packaging, and campaign needs
Establish and foster productive working relationships with agency partners, brand counterparts and cross-functional partners to execute marketing plans and creative executions
Help build a best-in-class marketing culture

Requirements

BA/BS required
Minimum 2 years of relevant experience required
MBA is preferred
CPG industry experience preferred

Preferred

MBA is preferred
CPG industry experience preferred

Benefits

Organization with a bold, clear purpose & vision for the future
Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
Passive Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
Development & Advancement: Formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences

Welch's

Welch's is on a mission to deliver flavorful moments to families everywhere. And, like you, we care about where our food comes from. In fact, we are owned by more than 600 family farmers. Our iconic brand has been loved around the world for more than 150 years, but we are just getting started. We are building a new kind of fruit-based company that’s based on natural ingredients, sustainable practices, and a focus on the future. We are implementing a bold, long-term growth plan and we’re looking for talented, agile, and innovative people to join our team.We are not a big company, but we are a team of big thinkers driven by the purpose of bringing good-for-you products to families everywhere. If you are looking for an opportunity to join a company with passion, authenticity, and collaboration its foundation, and where every individual makes an impact, check out our open positions and apply here: www.welchs.com/careers.

Waltham, Massachusetts, USA

774 employees (42 in marketing)

www.welchs.com