Responsibilities

• Support annual and quarterly brand/vertical planning, tracking progress against objectives and helping manage project timelines.
• Assist with brand/vertical activation and execution across marketing, innovation, sales, and cross‑functional partners.
• Contribute to short‑term strategy development by gathering inputs, coordinating team activities, and managing project documentation.
• Help monitor competitive trends and market dynamics to ensure brand plans remain responsive and relevant.
• Manage brand budget tracking, invoice processing, and ensure accurate reconciliation of marketing spend.
• Ad-hoc support of digital and social execution including campaigns and asset management, and agency support.
• Gather, organize, and maintain brand performance data using syndicated and internal sources (e.g., Circana, shopper data, panel insights), updating reports and templates to support business reviews.
• With manager guidance, analyze basic trend and consumption data, summarizing key findings and supporting simple recommendations as skills develop.
• Dedicate time to learning and training on available analytics tools, building foundational capability in interpreting market and shopper metrics.
• Participate in cross‑functional meetings with Marketing, Sales Strategy, Insights, Finance, and Innovation to support alignment on key initiatives.
• Provide clear, organized communication that helps maintain project clarity and ensures stakeholders have the information they need.