Associate Brand Manager

Responsibilities

• Brand plan development and P&L management: contribute to the development of a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Program management and execution: manage the day-to-day logistics of the brand programs with oversight and guidance as needed. Owns timeline management, budget, and program analysis.
• New product development and consumer research: works with NPD team to turn consumer insights into profitable marketing initiatives and product innovations. Helps develop selling proposition and sufficient launch support plans for retail.
• Market analysis: provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
• Ecommerce: Ownership of ecommerce content including digital shelf optimization, ratings/reviews, retailer.com execution, and SEO/paid search inputs.
• Social content and strategy: support the development and execution of brand social strategy and content plans, including campaign-specific content, influencer/creator partnerships, community engagement, and performance analysis to strengthen brand awareness, consumer engagement, and conversion.
• Retailer and Customer Marketing Partnership: provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.
• Must have experience supporting the Monthly and longer-term S&OP planning process.
• Manage budget for programming and all related PO and AP tracking to stay within budget.

Requirements

• Bachelor’s degree in marketing or related field.
• MBA or MA/MS in marketing preferred.
• Minimum 4 years of related work experience
• Experience Required: Educational background in marketing; with minimum of 2 years' experience brand management preferred.
• Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Take ownership where appropriate.
• Analytical and problem-solving skills – ability analyze complex data and convert into insights, sustainable strategies, and actionable plans. Resourceful at achieving objectives / results despite obstacles.
• Experience with syndicated data (i.e. Nielson, Circana, Numerator, Power BI).
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Results orientation – focuses not only on what needs to be achieved but also makes sure that it’s done the right way.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done.

Preferred

• MBA or MA/MS in marketing preferred.