Responsibilities

• Have you noticed that protein is everywhere? Get in the driver’s seat with Premier Nutrition Company! As an Associate Brand Manager, you’ll play a pivotal role in shaping the future of our portfolio, helping drive growth for a brand that consumers trust to support their wellness goals.
• Collaborate across multiple functions to develop and execute consumer-centric strategies that balance brand-building and business results.
• Leverage consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decision-making.
• Gain broad brand management experience within a fast-paced environment with meaningful ownership and exposure to senior leadership.
• Business Analytics & Tracking (30%): Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities; Utilize, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis; Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget).
• Brand Strategy (10%): Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans.
• Product Management (35%): Partner with Consumer Insights team to develop consumer-driven platforms, products and strategies; Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms; Dive deep into pricing and promotional strategies and tactics to gain competitive advantages; Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce).
• Marketing Communications (25%): Participant in overall media campaign strategic & tactical development; Manage launch and ongoing execution of campaign tactics & initiatives – collaborating with agency partners, rallying internal teams, and reporting results to business leaders; Develop & execute consumer promotions plans.

Requirements

• Bachelor’s Degree required
• 3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA
• Experience with consumer, market, and retail insights to identify growth opportunities and influence strategic decision-making (implied from responsibilities)

Preferred

• MBA preferred

Benefits

• Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.